✨ Metrics are updated hourly and will be continually updated for the subsequent 7 days after the campaign is sent.
How to read and understand the metrics
Metric | Definition |
Sent to | Number of customers that received the campaign in their Choco app |
Viewed | Number of customers where at least one contact viewed the campaign |
Clicked | Number of customers where at least one contact clicked on the campaign. A click is measured based on a click on any attachment e.g. pdf, image or attached products. |
Placed Order | Number of customers who placed at least 1 order with at least 1 attached product |
Revenue | Total revenue from the total sales of the products attached to the campaign (measured with integrated prices) |
💡 The metrics are an open funnel. This means it is possible for a customer to place an order with a product without clicking on the campaign. This is because customers could already be purchasing this product or have added the product from your catalog rather than through the campaign.